Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

As CRM Strategist, you will manage client CRM strategy and facilitate testing and strategy growth for clients. You will have strategic input on program development, consumer journeys and execution of multi-channel campaigns.

Responsibilities

• Helps manage CRM and Email content and customer journey touch points
• Champion strategic and data-lead thinking among the agency teams so that we build knowledge around data and customer lead marketing
• Manage communication calendars and test plans
• Develop and action customer segments, from persona development to messaging, cadence, and offers
• Work to evaluate performance, provide audience insight, impact of strategies and recommend a path forward
• Work closely with partner vendors to execute campaigns seamlessly
• Craft success stories to be shared with client stakeholders
• Work closely and collaboratively with content strategy team, account, XD, and creative teams at the agency to deliver smart, differentiated, and strategically grounded ideas to the client
• Responsible for project level CRM strategy execution, delivery of CRM strategy to clients and managing project schedules
• Work with Delivery to ensure projects stay on task
• Ability to work as part of a team and independently while contributing to the success of the team

The base salary for this position at the time of this posting may range from $45,000 to $70,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.VML is a M/F Disabled and Vet EEO/AA Employer.

VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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